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What Batting Averages Taught Me About Everything Else

A .300 hitter fails seven times in ten. It is one of the most useful numbers I know, and almost nothing in business or in life looks better when you compare it to baseball.

I grew up watching baseball the way some children watch the weather — daily, attentively, with a sense that the patterns mattered even when nothing dramatic was happening. My grandfather kept the boxscores in a notebook. He believed, and eventually convinced me, that the numbers in those small grids said more about life than most books I would read later.

The number he came back to, again and again, was the batting average.

A .300 hitter is a great hitter. A .350 hitter is a Hall of Famer. A .400 hitter is a legend so rare that no one has done it since 1941. What these numbers mean, in plain terms, is that the best hitters who have ever played the game fail to get a hit six or seven times out of every ten attempts.

I have thought about this number, in one form or another, almost every week of my professional life.

The first lesson: success is statistical

When I was younger, I believed — without realizing I believed it — that successful people succeeded most of the time. That a good salesperson closed most deals. That a good investor picked mostly winners. That the people I admired were doing something I was not, and the proof was in some hidden ratio of victories to losses I could not yet see.

It is not true. It has never been true. The best salespeople I know lose more than they win. The best investors I know are wrong more often than they are right. The best market expansions I have led — and I have led many — had four failed initiatives for every one that compounded.

What separates the great from the merely good is not a higher hit rate. It is what they do between hits. They keep their stance. They do not chase pitches outside the zone because the last three at-bats produced strikeouts. They do not change their swing after one bad week. They keep showing up to the plate, in the same posture, prepared for the same kind of pitch they have always been prepared for, knowing that the average will reassert itself eventually.

The second lesson: the slump is data

In any long career, there are slumps. There is a stretch where nothing works, where every pitch looks unhittable, where the numbers do not just dip but seem to invert. The young version of me read these stretches as evidence that something was wrong. The older version reads them as something closer to weather.

This is not fatalism. It is the opposite. The point is that the slump is information, not verdict. A .280 hitter who hits .200 for three weeks is not a .200 hitter. He is a .280 hitter inside a sample that is too small to mean anything. The discipline is to keep doing the things that produced the original average — the preparation, the practice, the patience — even when the immediate evidence suggests they have stopped working.

It is the same in business. The companies that I have watched fail did not fail because they were unlucky. They failed because somewhere in the slump they lost faith in the swing. They changed three things at once. They abandoned the strategy that had been quietly compounding. They reached for a quick fix because the wait was unbearable.

The third lesson: humility is a form of strength

The thing about a .300 batting average is that it is not modesty — it is reality. The best hitters in the world fail most of the time. The numbers do not allow for the comfortable lie that one is exempt from the average. There is no version of the game in which the great hitter goes a season at .700. The structure of the activity does not permit it.

I think about this when I read profiles of business figures who are described, with a straight face, as having “the Midas touch.” There is no such touch. There are only people with enough at-bats that their statistical successes become visible, and enough discipline that they keep stepping up to the plate after the failures most of us would treat as final.

The humility, when it is real, is just a recognition of the math.

What I tell my own children

The lesson I try to pass on is the one my grandfather passed on to me, although he never said it in so many words. It is something like this: the world rewards people who can keep their swing in the rain. Not the ones with the most talent. Not the ones with the best season. The ones who, when the average dips and the crowd quiets and the data looks discouraging, still walk up to the plate the same way they did when they were hitting .350.

The hit, when it comes, comes back. It always does. But only for the people who were still in the box.

I write when something worth saying happens in global trade. If that’s a conversation you want to be part of, leave your email.