The Method · 04

Distribution and Sales Channels

How the product reaches the buyer.

Placeholder intro — replace. A product that is approved and competitively priced still has to physically and commercially reach the buyer. The shape of the channel — distributors, dealers, direct, the contractors in between — determines margin, control, and how fast the market hears about you.

Amrize and Holcim mirror-strategy concept across two continents.
EN ·

A tale of two continents

Expect Holcim to pursue a European roofing or waterproofing platform to finish the envelope it began assembling with Xella.